MKTR 4370 - Marketing Research

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

Techniques of marketing research, research design, analysis, and interpretation of marketing data, questionnaire design, and sampling methods.

Prerequisites: MKTA 3307/MKTG 3307/MKTR 3307 or MKT 3370
Equivalencies: MKT 4370 (through Summer 2022), MKTA 4370

Campus: RGC

Texas Common Core:
Course Level: Senior