MKTA 3307 - Principles of Marketing

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

Studies the place of marketing in our economic structure; the present marketing structures and the formulation by management of marketing policies and procedures aimed at satisfying consumer needs.

Equivalencies: MKT 3370 (through Summer 2021), MKT 3307/MKTG 3307 (through Summer 2022)

Campus: ALP

Texas Common Core:
Course Level: Junior