MKTA 4370 - Marketing Research

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

Techniques of marketing research research design analysis and interpretation of marketing data questionnaire design and sampling methods.

Prerequisites: MKTA 3307/MKTG 3307/MKTR 3307 or MKT 3370
Equivalencies: MKT 4370 (through Summer 2022)

Campus: ALP

Texas Common Core:
Course Level: Senior