MKTR 3371 - Consumer Behavior

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

Consumer application of fundamental processes of motivation, perception and learning; nature and influence of individual predisposition; group influences; consumer decision process.

Prerequisites: MKTA 3307/MKTG 3307/MKTR 3307 or MKT 3370
Equivalencies: MKT 3371 (through Summer 2022), MKTA 3371

Campus: RGC

Texas Common Core:
Course Level: Junior