MKTA 3317 - Promotion

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

Persuasive communication in marketing; elements of persuasion including personal selling advertising sales promotion indirect promotion; management and coordination of the promotion program.

Prerequisites: MKTA 3307/MKTG 3307/MKTR 3307 or MKT 3370
Equivalencies: MKTG 3317 (through Summer 2022)

Campus: ALP

Texas Common Core:
Course Level: Junior