MKTA 4349 - Marketing Communications

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

An elective marketing course intended for students interested in expanding their marketing knowledge and skills beyond Principles of Marketing. Explores changes in technology buyer behavior economic cycles and industry performance that impact the ways in which organizations communicate with target markets.

Prerequisites: MKTA 3307/MKTG 3307/MKTR 3307 or MKT 3370
Equivalencies: MKTG 4349 (through Summer 2022)

Campus: ALP

Texas Common Core:
Course Level: Senior