The B.A. degree is offered in Communication, with specialized concentrations in Interpersonal Communication, Broadcast Media, or Strategic Communication. Journalism courses may be applied to the non-teacher certification communication major or minor with permission of communication advisor. Secondary Teacher certification is offered in communication.
A broadcast media concentration provides a strong understanding of mass communication, encompassing the broadcast industry, new media and basics of video and audio production. Students study both theoretical principles and technical application of those principles. Course work includes all aspects of audio and video production applying a variety of approaches. Majors are expected to learn how the various fields in mass communication are structured and function, and to understand how the media are converging and the consequences of that convergence. The broad-based approach to media studies prepares students for current employment and opportunities created by developing technologies. Students who complete the broadcast media concentration will have many career options, especially in the broadly defined fields of journalism, radio, television, video, new media, advertising, strategic public relations, and integrated communications.
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