MKTA 5306 - Brand Management

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

An elective course for MBA students interested in expanding their marketing knowledge/skills beyond what they learned in the core MBA marketing course MKTG 5305 Seminar in Marketing. Students will learn both from an academic and practitioner point-of-view how brands reduce consumer risk and simplify their purchasing decisions. MBA Course. MBA Only.

Equivalencies: MKTG 5306 (through Summer 2022)

Campus: ALP

Texas Common Core:
Course Level: Graduate