KINE 5324 - Applied Marketing in Sports

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

His course covers the essentials of sport marketing which includes planning promotions operations and market analysis. The fundamental principles used in the marketing of sport products events and the importance of service quality will also be examined. Students also examine the latest research in the file and will interact with industry professionals.

Equivalencies: KES 5324 (through Summer 2022)

Campus: ALP

Texas Common Core:
Course Level: Graduate