COMM 1330 - Intro to Strategic Comm

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course will explore the history of public relations and strategic communications in American society with particular emphasis on print media, broadcasting, advertising, and the internet. Basic theories, concepts, and approaches to strategic communication will be introduced, as well as discussions of the professional and ethical demands on practitioners.

Campus: ALP

Texas Common Core:
Course Level: Freshman