COMM 4315 - PR Campaigns

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

A comprehensive study of case-method and campaign planning as they pertain to strategic communications in a modern society. Students learn the professional approach to the practice of strategic communication that includes all media print, electronic, Social Networking, and broadcast/radio and how to evaluate its creative strategy and media selection.

Prerequisites: CSAT 2323
Campus: ALP

Texas Common Core:
Course Level: Senior