MKTR 3371 - Consumer Behavior

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course introduces students to the principles of consumer behavior. Students are introduced to the topics of consumer research, satisfaction and the workings of consumer buying model. They learn how to focus marketing strategy on maximizing consumer satisfaction.

Prerequisites: MKTA 3307/MKTG 3307/MKTR 3307 or MKT 3370
Equivalencies: MKT 3371 (through Summer 2022), MKTA 3371

Campus: RGC

Course Level: Junior