MKTA 3307 - Principles of Marketing

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course provides students with an introduction to the critical role of marketing in the success of a business enterprise. It covers the basic principles of marketing including market segmentation, target marketing, the marketing mix and marketing strategy. Students learn how to research markets and develop a successful marketing strategy by focusing the marketing mix on a specific target market. It also prepares students for more advanced courses in marketing. (BBA Core Course).

Equivalencies: MKT 3370 (through Summer 2021), MKT 3307/MKTG 3307 (through Summer 2022)

Campus: ALP

Course Level: Junior