MKTA 3371 - Consumer Behavior

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course introduces students to the principles of consumer behavior. Students are introduced to the topics of consumer research, satisfaction and the workings of consumer buying model. They learn how to focus marketing strategy on maximizing consumer satisfaction.

Equivalencies: MKT 3371 (through Summer 2022)

Campus: ALP

Course Level: Junior