MKTR 3317 - Promotion

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course teaches students how to design a promotional strategy and focus it on a specific target market. It discusses in detail the different elements of the promotion mix including advertising, public relations, sales promotion, direct marketing and personal selling. Students also learn how to design effective advertising and direct marketing messages.

Prerequisites: MKTA 3307/MKTG 3307/MKTR 3307 or MKT 3370
Equivalencies: MKTG 3317 (through Summer 2022)

Campus: RGC

Course Level: Junior