MKTA 4349 - Marketing Communications

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course provides students with an understanding of the role of communication in the marketing process. Beyond simple promotion, marketing communication involves listening to the consumer to better understand their needs and wants along with their satisfaction with existing products. It also involves understanding how to build the brand’s image and position it in the mind of the consumer.

Prerequisites: MKTA 3307/MKTG 3307/MKTR 3307 or MKT 3370
Equivalencies: MKTG 4349 (through Summer 2022)

Campus: ALP

Course Level: Senior