MKTA 4370 - Marketing Research

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course teaches students the principles of conducting market research. Understanding consumer needs and wants is fundamental to crafting good marketing strategy. Students are taught about marketing research design, data collection, analysis, and reporting the results to decision makers. Topics include sample selection, sampling methods, questionnaire design and marketing research ethics.

Prerequisites: MKTA 3307/MKTG 3307/MKTR 3307 or MKT 3370
Equivalencies: MKT 4370 (through Summer 2022)

Campus: ALP

Course Level: Senior