COMM 4301 - Persuasion

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course focuses on our dual roles as producers and consumers of persuasive messages. Students will examine persuasion in a variety of texts and contexts, as well as examine persuasive elements in human interaction and behavior. Topics covered include characteristics such as expertise, trustworthiness, and likeability; the use of emotions such as fear and humor; and the sequencing of massages for maximum impact. The course explores how psychological theories about consistency, conformity, and reciprocity help us understand what is persuasive.

Campus: ALP

Texas Common Core:
Course Level: Senior