Communication, BA, Strategic Communication Concentration

The B.A. degree is offered in Communication, with specialized concentrations in Interpersonal Communication, Broadcast Media, or Strategic Communication. Journalism courses may be applied to the non-teacher certification communication major or minor with permission of communication advisor. Secondary Teacher certification is offered in communication.

A strategic communication concentration provides a theoretical and practical understanding of goal-oriented communication. Students study both practical aspects of communication design such as message construction, media relations, and media production as well as theoretical concepts such as theories of attitude change, and persuasion, paired with journalism minor, the strategic communication concentration prepares students for careers in communication management such as public relations, public information, communication director, political campaigns and corporate communications.

BA Communication Student Learning Outcomes (SLO)

• Student will be able to analyze communication content for argument, including identification of major elements, such as claims, warrants, data, etc.
• Student will be able to effectively construct messages appropriate to audience, purpose, and context; including electronic media technologies.
• Student will be able to apply communication theories, perspectives, principles, and concepts to the analysis of communication situations.