Business Administration, BBA (Alpine)

Location(s): Alpine
Close

The undergraduate program in the Department of Business Administration within the Rio Grande College of Business leading to the Bachelor of Business Administration (BBA) degree is a program designed with the express purpose of preparing individuals to understand, interpret, and successfully respond to dynamic environments of regional, national, and global enterprises, both in the private and public sectors. Students may choose between the General BBA and two emphasis areas: Global Management and Marketing.

Program Requirements

Core Curriculum: 42

University Requirement: 1

BBA Core Requirements: 45

Restrictive Electives: 18*

General Electives: Up to 21**

*For Global Management and Marketing, the restrictive electives are the courses prescribed for the emphasis area.

**If MATH 1314 is taken in the Texas Core Curriculum, an additional elective is required to meet the 120 SCH minimum.

Required Core Courses: 45 Credits

This is the common core for the Bachelor of Business Administration and required for all students.

ACCA 2301 - Prin. of Accounting I Credit Hours: 3
ACCA 2302 - Prin. of Accounting II Credit Hours: 3
ACCA 3332 - Cost Accounting Credit Hours: 3
ECOA 2301 - Prin. of Macroeconomics Credit Hours: 3
ECOA 2302 - Prin. of Microeconomics Credit Hours: 3
FINA 3340 - Corporate Finance Credit Hours: 3
GBAA 3350 - Business Information Systems Credit Hours: 3
GBAA 3351 - Business Law Credit Hours: 3
GBAA 3352 - Quantitative Methods Credit Hours: 3
GBAA 4355 - International Business Credit Hours: 3
GBAA 4360 - Business Capstone Credit Hours: 3
MATH 1314 - College Algebra Credit Hours: 3
MGTA 3306 - Principles of Management Credit Hours: 3
MGTA 3322 - Management Communication Credit Hours: 3
MKTA 3307 - Principles of Marketing Credit Hours: 3

Restrictive Electives: 18 Credits

Students much choose 18 credit hours from among the following:

ACCR 3334 - Gov & NPO Accounting Credit Hours: 3
ACCA 4330 - Principles of Taxation Credit Hours: 3
ECOA 3300 - Monetary Theory & Banking Credit Hours: 3
ECOA 4304 - International Eco & Finance Credit Hours: 3
ECOA 4305 - Adv Read & Res in Eco & Fin Credit Hours: 3
FINA 4342 - Investments Credit Hours: 3
GBAA 1301 - Business Principles Credit Hours: 3
GBAA 4350 - Adv Readings & Res in BA Credit Hours: 3
MGTA 3363 - Human Resource Management Credit Hours: 3
MGTA 4361 - Organizational Behavior Credit Hours: 3
MGTA 4362 - Management of Small Business Credit Hours: 3
MKTA 3371 - Consumer Behavior Credit Hours: 3
MKTA 3372 - Sales Management Credit Hours: 3
MKTA 4371 - Retailing Management Credit Hours: 3
MKTA 4370 - Marketing Research Credit Hours: 3

Global Management

The BBA in Global Management emphasis area exposes students to the latest trends in business knowledge and organizational practices (both theoretical and practical) in an environment where they are encouraged to respond appropriately to the dynamic and competitive world of global business and to embrace the tools and techniques of global management. Students will become proficient in the tools and techniques of business to recognize, respond, and adjust quickly and appropriately to market dynamics and environmental changes affecting organizations at regional, national, and international levels.

If the student chooses the Global Management emphasis area, the restrictive electives above are replaced by the following courses:

Emphasis Area Requirements: 18 Credit Hours

The BBA in Global Management consists of 18 semester credit hours beyond the BBA Core.

ECOA 4304 - International Eco & Finance Credit Hours: 3
MGTA 3363 - Human Resource Management Credit Hours: 3
MGTA 4350 - Project Management Credit Hours: 3
MGTA 4361 - Organizational Behavior Credit Hours: 3
MGTA 4362 - Management of Small Business Credit Hours: 3
MISR 4350 - E Commerce Credit Hours: 3

Marketing

The BBA in Marketing program exposes students to a learning environment where they are encouraged to respond appropriately to the fast-paced and competitive world of marketing and to embrace the current tools and techniques of the field. Students will become proficient in recognizing, responding, and adjusting quickly and appropriately to dynamic market forces and environmental changes affecting organizations at regional, national, and international levels.

If the student chooses the Marketing emphasis area, the restrictive electives above are replaced by the following courses:

Emphasis Area Requirements: 18 Credit Hours

The BBA in Marketing will consist of 18 semester credit hours beyond the BBA Core.

MKTA 3317 - Promotion Credit Hours: 3
MKTA 3371 - Consumer Behavior Credit Hours: 3
MKTA 3372 - Sales Management Credit Hours: 3
MKTA 4349 - Marketing Communications Credit Hours: 3
MKTA 4370 - Marketing Research Credit Hours: 3
MKTA 4371 - Retailing Management Credit Hours: 3

General Electives: Up to 21 Credit Hours

Students much choose up to 21 credit hours of electives. If MATH 1314 is taken in the Texas Core Curriculum, an additional elective is required to meet the 120 SCH minimum.

Total Hours: 120

Core Curriculum: 42

University Requirement: 1

BBA Core Requirements: 45

Restrictive Electives: 18*

General Electives: Up to 21**

*For Global Management and Marketing, the restrictive electives are the courses prescribed for the emphasis area.

**If MATH 1314 is taken in the Texas Core Curriculum, an additional elective is required to meet the 120 SCH minimum.

Business Administration, BBA (Alpine)

Location(s): AlpineClose

Program Requirements

Required Core Courses: 45 Credits

Restrictive Electives: 18 Credits

Global Management

Emphasis Area Requirements: 18 Credit Hours

Marketing

Emphasis Area Requirements: 18 Credit Hours

General Electives: Up to 21 Credit Hours

Total Hours: 120

Location(s): Alpine
Close