MKTA 5308 - Marketing Metrics and Communication

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

Students will learn the principles and techniques of mass communications; the theories and concepts that serve as the foundation for marketing a product, service, institution, or idea; and the practice of marketing communications in the different fields of advertising and promotions. Students will also learn how marketing metrics are a quantifiable way to track performance and are an important marketing measurement tool for gauging a campaign’s effectiveness.

Prerequisites: None
Corequisite: None

Equivalencies: None

Campus: ALP

TCCNS Equivalent Course: None
Course Level: Graduate