MGTA 5317 - Marketing Leadership and Innovation

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This class combines the fields of marketing and innovation management. Students will learn the art of persuasion and market creation including brand creation, management, and creating meaningful customer experiences. Students will explore connections between technology innovation, supply chain management, and marketing strategy to ensure business success, regardless of the industry.

Prerequisites: None
Corequisite: N/A

Equivalencies: None

Campus: ALP

Course Level: Graduate