MKTA 3372 - Sales Management

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course introduces students to the principles of successful sales management. Personal selling is an important element of the promotion mix. Students learn the basic techniques of personal selling, the importance of good ethics in the sales process along with how to train and manage the organization’s sales staff.

Equivalencies: MKT 3372 (through 2022)

Campus: ALP

Course Level: Junior