MKTA 4371 - Retailing Management

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course teaches students about the principles and methods of modern retailing. Students learn about different retail models, strategies, store design and the importance of location. The role of retailing in brand success through channel design and management is also discussed.

Equivalencies: MKT 4371 (through Summer 2022)

Campus: ALP

Course Level: Senior