MKTA 5303 - International Marketing

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course teaches students about the role of marketing in today’s global economy. Students learn about the challenges of marketing in different cultures and economic systems. Also covered is how to do research on the laws, regulations and procedures governing marketing activities in different nations.

Equivalencies: MKT 5303 (through Summer 2022), MKTR 5303

Campus: ALP

Course Level: Graduate