MKTA 5305 - Seminar in Marketing

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This MBA course provides students with an understanding of the role of marketing in a successful business enterprise. Students learn the principles of market segmentation, target marketing, the marketing mix and marketing strategy along with how to apply these principles to create successful brands in the marketplace. (MBA Core Course).

Equivalencies: MKT 5305 (through Summer 2022)

Campus: ALP

Course Level: Graduate