MKTA 5306 - Brand Management

Credit Hours: 3
Contact Hours Lecture: 3
Contact Hours Lab: 0

This course teaches students how to build successful brands in the marketplace. Students learn how to craft successful strategies to promote and position a brand in the mind of the consumer. The principles of good brand management and extension are covered as part of developing a brand strategy.

Equivalencies: MKTG 5306 (through Summer 2022)

Campus: ALP

Course Level: Graduate